Gen Z’s switch to trusting creators reshapes consumer martech Gen Z is rewriting the rules of marketing by placing deeper trust in creators rather than traditional brand voices. This shift is influencing how companies design tools, build campaigns and shape digital experiences. With attention moving toward people driven storytelling, consumer martech is entering a new […]
From Billionaires to Baristas: Everyone’s Now Writing a Newsletter In 2025, the digital landscape is dominated by one unexpected phenomenon: everyone is writing a newsletter. Analysts from Bloomberg, Reuters, and The Economist note that the trend spans CEOs, fintech influencers, baristas, and even amateur hobbyists. Substack, Ghost, and a host of micro-publishing platforms have turned […]