The Top 5 Social Media Trends for 2026 Social media is heading into 2026 with clear signs of transformation as users push back against overload, artificiality, and algorithm fatigue. Platforms are evolving in response to changing expectations around authenticity, community, and control. What emerges is a more intentional, culture-driven social landscape. One of the most […]
New TikTok Insights Add-on: Early Social Trend Detection for Smart Sellers TikTok has launched a powerful new Insights add-on designed to help creators, brand owners and online sellers catch viral trends before they explode. The feature is already gaining traction among Gen Z entrepreneurs who rely on fast moving social signals to drive sales. With […]
New TikTok Insights Add-on: Early Social Trend Detection for Smart Sellers TikTok has rolled out a new Insights add on designed to help brands and independent sellers identify emerging social trends before they go mainstream. The tool gives creators and marketers a faster way to track rising sounds, formats and cultural patterns, turning early trend […]
Gen Z’s switch to trusting creators reshapes consumer martech Gen Z is rewriting the rules of marketing by placing deeper trust in creators rather than traditional brand voices. This shift is influencing how companies design tools, build campaigns and shape digital experiences. With attention moving toward people driven storytelling, consumer martech is entering a new […]
Top 25 Social Media Trends in November The social media landscape is entering one of its busiest periods of the year, and November is already shaping new patterns in user behaviour, creator activity and brand strategy. As holiday season campaigns intensify, platforms are seeing rapid shifts in engagement styles and content formats. Marketing analysts say […]
Social media use trends and insights for marketing professionals Social media is evolving faster than ever, reshaping how brands communicate, influence and convert audiences. As platforms compete for attention and user behaviour shifts, marketers are rethinking strategies to stay relevant. The latest trends show a clear move toward short form content, community driven engagement and […]
What is Social Commerce? Trends and Key Insights for 2025 Social commerce is entering a new stage in 2025 as platforms, creators and brands reshape how people discover and buy products online. What started as simple tagged posts has evolved into a fully integrated shopping experience where entertainment and retail blend seamlessly. Analysts say social […]
Influencer Economy 101: How Self-Branding Replaced Self-Awareness There was a time when people aspired to self-improvement. Now they aspire to self-monetization. In 2025, identity has become a business strategy, and authenticity is a subscription model. According to Bloomberg, the global influencer economy is now worth $250 billion, larger than the GDP of most countries that […]