Influencer Economy 101: How Self-Branding Replaced Self-Awareness There was a time when people aspired to self-improvement. Now they aspire to self-monetization. In 2025, identity has become a business strategy, and authenticity is a subscription model. According to Bloomberg, the global influencer economy is now worth $250 billion, larger than the GDP of most countries that […]
From Billionaires to Baristas: Everyone’s Now Writing a Newsletter In 2025, the digital landscape is dominated by one unexpected phenomenon: everyone is writing a newsletter. Analysts from Bloomberg, Reuters, and The Economist note that the trend spans CEOs, fintech influencers, baristas, and even amateur hobbyists. Substack, Ghost, and a host of micro-publishing platforms have turned […]