‘Soft saving’: Gen Z’s financial trick for saving while keeping small luxuries Gen Z is reshaping personal finance with a trend known as soft saving. Instead of strict budgeting that cuts out all non-essentials, this approach focuses on saving consistently while still allowing room for small pleasures. The idea is to build financial security without […]
How Americans Use Social Media for Financial Advice Social media has become one of the most popular places for Americans to learn about money, budgets and investing. Platforms like TikTok, Instagram, YouTube and Reddit make financial topics feel more accessible by turning them into short videos, simple explanations and relatable stories. Many people, especially younger […]