Bisleri’s pop-culture pivot: reimagining the brand for Gen Z Bisleri, one of India’s most recognisable beverage brands, is making a bold push into pop culture as it reshapes its identity for a new generation. The company is shifting away from its once traditional image and embracing a fresher, more expressive style aimed directly at Gen […]
Why is fandom culture the new key to winning over Asia’s Gen Z? Fandom culture has become one of the most powerful forces shaping how Asia’s Gen Z discovers brands, products and online communities. This generation connects deeply with the things they love, from K-pop idols to gaming creators and viral internet characters. Instead of […]