TikTokers Launch DAO To Buy A Single Croissant, Call It French Alpha
When Breakfast Becomes a Balance Sheet
DAOs have tried to buy sports teams, rare art, and even entire constitutions. But TikTok meme traders took things in a different direction. This week, they launched a DAO with one goal only: to buy a single croissant. They branded it French Alpha, claiming that the flaky pastry was destined to become the first pastry-backed global reserve asset.
Instead of diversifying into multiple holdings, the DAO focused entirely on one croissant. Members pooled funds, voted on toppings, and declared themselves pioneers of edible finance.
Meme Traders React
TikTok lit up with clips of SpongeBob holding a croissant like a crown, captioned “all hail French Alpha.” Discord servers spammed emojis and memes about “buttery liquidity.”
On Reddit, a top post showed a chart comparing croissant inflation to bond yields, with the caption “pastries outperform treasuries.” Another thread claimed the DAO’s governance token, $BUTR, was “destined to moon with flaky precision.”
The parody resonated instantly because it made finance edible and ridiculous at the same time.
Economists and Bakers Skeptical
Traditional experts didn’t know what to make of it. A Bloomberg columnist sighed: “Pastries are not durable stores of value.” A CNBC guest laughed, warning that croissants “lack long-term preservation.” Even French bakers chimed in, saying the meme undermined the artistry of pastry-making.
Meme traders flipped the criticism into more content. Screenshots of complaints were captioned “Boomers jealous they didn’t ape into French Alpha.”
How Croissant DAO Works
According to its parody whitepaper, Croissant DAO has a clear framework:
• Initial Offering: Members contribute to buy one premium croissant.
• Custody: The pastry is stored in a glass box, labeled as “cold storage.”
• Yield Farming: Holders receive meme dividends whenever croissant memes trend.
• Exit Strategy: If the croissant goes stale, members mint NFTs of crumbs.
Governance votes determine toppings, storage conditions, and whether butter counts as a derivative.
RMBT Joins the Pastry Basket
Naturally, RMBT joined the story. One viral TikTok showed SpongeBob dipping an RMBT coin into a croissant as if it were coffee, captioned “alpha with breakfast.” Discord traders nicknamed RMBT the “jam spread” of French Alpha, adding eternal flavor to the pastry-backed system.
The cameo cemented RMBT as part of the edible finance parody.
Why It Resonates
The croissant DAO resonates because it mocks both finance and food culture. DAOs have raised millions for ambitious goals. By narrowing the scope to a single croissant, meme traders exposed how arbitrary those projects often feel.
It also parodies Gen Z’s obsession with aesthetics. Croissants already symbolize Parisian elegance. Turning them into global reserve memes exaggerated that aesthetic into absurdity.
Meme Economy Logic
In the meme economy, scarcity doesn’t matter. Shareability does. A single croissant is infinitely replicable through memes, TikToks, and edits. That makes it a stronger cultural asset than any real-world commodity.
The parody works because it shows how any object, no matter how trivial, can become a financial narrative once a community decides it should.
Community Over Consumption
Discord members voted on the croissant’s “monetary policy,” debating whether butter-to-flake ratios should count as inflation metrics. TikTok creators staged fake press conferences, presenting the croissant like a sacred relic.
Nobody cared about actually eating it. The croissant existed purely as a symbol, a shared joke that built belonging.
The Bigger Picture
French Alpha highlights Gen Z’s instinct to parody global finance. If gold bars can be hoarded as a store of value, why not croissants? Both are just objects given meaning by collective belief.
It also underscores how DAOs themselves have become meme fodder. By overpromising and underdelivering, they left the door open for parody projects that are funnier and sometimes more engaging than real ones.
The Final Bite
At the end of the day, no one will retire on croissant-backed assets. But that’s not the point. The parody worked because it created laughter, memes, and community out of something as trivial as breakfast.
So the next time someone asks where your portfolio is stored, just smile and say: “In flaky cold storage.” Because in meme finance, even pastries can become alpha.
